We reimagined the classic fable of the tortoise and the hare for a world where moving faster can be a competitive advantage.
Set 100 years after the original race, our story follows Harold the hare and Tori the tortoise as they navigate a world built around the belief that slow and steady is the only path to success. When Harold has a breakthrough business idea, the two turn to University of Phoenix to gain the skills they need to move forward, faster.
The campaign brought the fable to life through a richly crafted world of practical miniature sets, modern-day woodland characters and subtle nods to the original story, creating a distinctive platform for University of Phoenix's faster, more flexible paths to career-relevant skills.
