Don’t sell insurance to riders. Give them a reason to ride in.
Flo’s Chop Shop turned Progressive’s presence at the International Motorcycle Shows and bike events across the country into a destination built around motorcycle culture.
Part barbershop. Part bike gallery. Part gear shop. Part gathering place.
Riders came for complimentary cuts, beard trims and boot shines, custom bikes, original art and exclusive gear. They stayed to engage with the brand on their terms.
The result: an award-winning experiential platform that turned a traditional sponsorship into something riders actually wanted to be part of.
